Through its projects Bears in Mind focuses on three key issues: nature conservation, welfare, and education & awareness. The bear's habitat needs to be protected. Local people realize that bears offer eco-tourism opportunities. There are many simple ways to protect agricultural land against bears, but the knowledge and means must be made available. Only when all stakeholders realize the importance of protecting the bears, sheltering them will have any real meaning. Bears in Mind works with local NGO's and always involves all parties to come to a sustainable solution together.