In India, habitat fragmentation and destruction is one of the main threats to bears, others being poaching for bile extraction (this has started in India according to a recent report), poaching for meat (rampant in some states) and human/animal conflict within or near the forest.

Public awareness
India is very progressive when it comes to bear education. Bears in Mind has supported the educational work of the local NGO Zoo Outreach Organisation (ZOO). Their education project reaches schools, zoos and museums. Back in the day, the problems with dancing bears in India are considerable. Several thousands of cubs, usually sloth bears, were been taken from their mothers and trained to be dancing bears. ZOO managed to make people aware of the suffering that is caused by this ancient, yet cruel tradition. Between 2002-2012 teaching packages were made with financial support of Bears in Mind. These packages consisted of all sorts of educational games, t-shirts, stickers and posters. More importantly, information about the way brown bears, sloth bears, Asiatic black bears and Sun bears in India were threatened, was included. India is the only country with four different bear species and it is therefore very important to protect them all.

ZOO Outreach Organization has been working with Bears in Mind for 10 years to improve the welfare of bears in India as well as their conservation in the wild. This has been done entirely with education, starting with a conservation education programme aimed at two groups; the visiting public (or organisations which educate them) and the zoo directors of zoos that have bears in their collection. 6,000 bear packets have been printed and ordered by 59 organisation and 8,000 posters have been printed and ordered by 56 different organizations.