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Low public awareness of the Asiatic black bear (ABB) in Russia leads to ignorance of this species and threats to its population from government agencies, the media, as well as a negative attitude towards bears from the local residents, which perceives them (along with other large carnivores) as a problem and threat.

This project supported by Bears in Mind since 2021, aims to raise the level of awareness of the public, local residents, authorities and journalists about the the ABB and the current population status; to debunk the negative image about these animals; to form an information agenda aimed at protecting this species and its habitat in Russia, promoting coexistence of bears and people.